Color Usage

1. Research conducted by the Institute for Color Research reveals that "people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% was based on color.
2. The emotional response to color depends on age of the user and context of the color.
3. Using contrasting colors helps better define your Web page design and makes it easier and faster for people to scan and find the information they're looking for.

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Information Citation

"Use Color in Your Web Site Design to Attract and Motivate Visitors,"      http://www.networksolutions.com/support/use-color-in-your-web-site-design-to-attract-and-motivate-visitors/